WISH in Indy is losing their affiliation with CBS.
The network announced that they are jumping over to Tribune’s current CW affiliate WTTV as of January 1st.
“This comprehensive agreement further expands our strong partnership with CBS and allows us to provide an array of outstanding programming, including leading live sports, news and entertainment,” said Tribune Broadcasting President Larry Wert.
There is no question that this is a big blow to WISH. CBS carries the AFC Conference of NFL football, the same conference that the Indianapolis Colts play in. The dollars lost on that only will be very high.
But, WISH can survive if they are willing to spend money and invest heavily in news.
If WISH is going to stay a player in the market, the only way they will be able to do that is by beefing up the news department.
It's just a question of if they will do that or not.