The Weather Channel had some big plans and some high hopes when it hired Sam Champion away from Good Morning America.
Champion was made into a boss and got his own show on The Weather Channel called AMHQ.
But, just a few months into it, it appears that AMHQ is a ratings dud and TWC is beginning to wake up and see that.
Sources tell FTVLive that The Weather Channel has very quietly let about a dozen production people that work on AMHQ go in the past 2 weeks.
The ratings are low, real low, in fact they are lower than the show that used to be in its place before AMHQ.
And that show had just 2 anchors, a small team and a much smaller budget.
Insiders tell FTVLive that staffers working on Champion's show are concerned that more cuts will happen as the show continues to hemorrhage dollars.
"The question isn't will this show be canceled, it's when," says one insider to FTVLive.
Budgets all across the network are being tightened to make up for the big spending in the AM that has not paid off.
Word is that other shows at TWC are getting higher ratings than the morning show but also now face budget cuts.
If hurricane season turns out to be a dud, it is feared big layoff is imminent.