The Devlin Design Group won the coveted PromaxBDA Gold Award for Scenic Design.
DDG won the award for its groundbreaking scenic design for KSAZ in Phoenix.
Team DDG’s goal was to establish points of difference between KSAZ and their competition in a market where TV News has become a commodity, and everyone’s methods of presentation look alike.
In addition to Team DDG’s stunning design, this news presentation area offers limitless storytelling venues provided by large color-changing backlit walls that can be programmed to change the style and mood of each newscast.
Not only does this dazzling set engage Phoenix viewers, it also energizes news talent and challenges producers to elevate their storytelling. A key part of KSAZ’s daily planning process is a choreography session meant to challenge the unlimited opportunities presented by this gorgeous HD set.
“The PromaxBDA awards honor North America’s best in local television marketing and design. More importantly, the prestigious Gold Award recognizes one of Team DDG’s core values - Creativity. But an equally important part of what we continue to do is to apply our collective knowledge to create innovative new approaches to scenic storytelling. We’re honored by the awards, but equally honored by the continuing support, collaboration and vision of our clients. Thanks to our friends at KSAZ and FOX Television for entrusting their vision to Team DDG. Three consecutive awards for Set of the Year and now the PromaxBDA Gold Award for Scenic Design. Wait till you see what’s next!” —Dan Devlin, Owner/Chief Creative Strategist