While the stock market continues to climb into record territory, CNBC's ratings are in a market crash.
According to the latest Nielsen Media Research data, in the second quarter of 2014, CNBC business day viewership for all viewers just dropped to 162,000 - a new low, on par with Q2 of 1997!
The news is even worse for CNBC's star mouth Jim Cramer. The Mad Money host has to be mad about his ratings. Cramer's Mad Money show just had its lowest ever rated month in the 25-54 demo, and is about to have its second lowest rated month ever across total viewers.
In fact this past Friday, Mad Money had a laughable 2,000 viewers in the targeted 25-54 demo.
Keep that up and not only is Jim Cramer going to be mad, he's going to be really unhappy.