WKBW (Buffalo) Morning Traffic Reporter Desiree Wiley competed to become Miss New York State.
iley didn't win the overall crown (she came in second) but she did pull off a victory in the swimsuit competition.
The station's very low rated morning newscast covered Wiley's quest for the crown. No word yet if WKBW will start running promos about their Traffic Reporter's bikini win.
It would be the first time the station won anything in about 15 years.