WSB is claiming victory in the just completed May sweeps.
The station says that Action News won every newscast, beating the combined competition in almost every time period, according to the Nielsen weekday average of Adults 25-54.
Channel 2 Action News drew 59% of Adults 25-54 watching local news in the Atlanta market, more than the other three local news stations combined. WAGA ranked second with 27%.
“May completed the 2013-2014 Television Season,” said Tim McVay, Vice President and General Manager for WSB-TV. “This book confirmed once again the strength of WSB-TV and ABC. Combining the station’s local news dominance with the stellar performances by ABC shows “Good Morning America,” “World News Tonight with Diane Sawyer” and a strong Prime Time fueled the Sweep.”
The combined total of viewers watching Channel 2 Action News each day equaled 562,000 viewers, 56% more than the second place local news station. Channel 2 Action News “This Morning” from 4:30-7 a.m. continued to rank as the highest rated local newscast on any station during the month, with 236,632 viewers, A25-54.
All three of the early evening newscasts from 4-7 p.m. grew over May 2013.