CNN's Jeff Zucker says that his network is finally going to move away from the missing plane coverage.
But not completely.
"I don't think there's any question about our commitment to breaking news, as evidenced by all the questions about the plane," he told New York Times television reporter Bill Carter. "So we're still there whenever that happens, but we're going to supplement that with some different kind of storytelling."
But, if you're looking for CNN to cover clement change, you can forget it..... it's a ratings dud.
"Climate change is one of those stories that deserves more attention, that we all talk about," Zucker said, "but we haven't figured out how to engage the audience in that story in a meaningful way. When we do do those stories, there does tend to be a tremendous amount of lack of interest on the audience's part."
As for the CNN's way over the top missing plane coverage, Zucker still thinks it was the right call.
"If I take a step back from our coverage of the Malaysian plane's disappearance, I'm incredibly comfortable with it. I believed early on, right from the start, that it was an enormously important story: an American-made Boeing jet liner, with Rolls Royce engines with 239 people, disappears into thin air...That's why we devoted the resources that we did to it."