KVVU the Meredith station in Las Vegas obviously doesn't think their news product alone will get viewers to watch the station.
So, the station has come up with the "Surprise Squad."
The Surprise Squad is made up of news talent that shows up at the grocery store and pays for viewer's (or they hope they are viewers) grocery bill.
Also, if you like them on Facebook, you have a chance for the Anchors to buy your groceries for a full year.
I would think during the book, the news talent should be out covering the news and not sitting in the grocery store.
But that's just me.
Let's go to the promo: