With the unrest in the Ukraine and post Oscar coverage, you would have thought that Monday was right in CNN's wheelhouse.
Breaking news with a splash of entertainment, just what CNN boss Jeff Zucker lives for.
So, you would have expected that CNN's New Day would have had a good day in the ratings.
It did not.
New Day finished 4th in the time period pulling just 218,000 viewers and a tiny 60,000 in the demo.
New Day finished behind Fox and Friends, Morning Joe and HLN's Robin Meade.