While staffers inside CNN are quietly questioning CNN's missing plane coverage, those at other networks are doing it more openly.
“It’s a grab — a ratings grab, that’s what it is,” says Fox News Anchor Bill O’Reilly.
NBC's Chuck Todd poked fun at CNN's coverage in a Tweet last night.
CNN is getting higher ratings with their coverage, but some feel they are throwing all credibility out the window in doing so.
"It's become a freak show," said one network correspondent to FTVLive.
CNN admits they have gone "All in" in the coverage of the missing plane and it has shown to be a ratings winner for the network.
But at what cost?
Just ask Geraldo Rivera about Al Capone's vault.