You know it's bad when the Olympics give you great lead in numbers and you still finish in 3rd place in the late news ratings.
That is exactly what happened to WOAI in San Antonio.
The Winter Olympics boosted local NBC affiliate WOAI-TV to a prime-time win, but still couldn't get their 10PM newscast out of the basement.
The San Antonio Express News says that ABC affiliate KSAT, the traditional news frontrunner here, skated once again to a No. 1 ranking in most news slots: morning, noon, 5 p.m., 6 p.m. and for the flagship 10 p.m. hour, anchored by Isis Romero and Steve Spriester.
Box score at 10 p.m.: KSAT with a 10.3 rating; KENS-TV with a 7.9; WOAI with a 6.2. A ratings point equals approximately 9,062 San Antonio homes.
“We're up in the morning, up at noon, up at 5, 6 and 10 p.m. from last February,” Phil Lane, KSAT's general manager, said in an email Thursday.
KSAT also pulled off a solid two-point lead at 10 p.m. without much help from ABC's prime-time lineup, which finished fourth in San Antonio behind Fox (KABB) and CBS (KENS).
It will be interesting to watch WOAI over the next month or two, changes have to be made to their late news. If you couldn't win the ratings with the Olympics as a lead-in, you're in a world of hurt.