Scripps Launching 4PM Show for Next Fall


The Scripps stations will be getting a new lead-in to their 5PM newscasts starting next Fall.

Scripps is developing an original daytime program for fall 2014 to air on eight of its stations.

Scripps, which already airs original game show Let’s Ask America and pop culture news show The Liston several of its stations, is developing a live, news-oriented program that will have nationally focused content and some local content. 

“It’s a 4 p.m. show,” says Bob Sullivan, VP of programming at E. W. Scripps. “We want to be live from 4 p.m. Eastern to 5 p.m. Pacific because the eight markets span four time zones.

“We want to be live over that window of time because the way people watch news and share news is very different from the way local stations have done news since its inception.”

In other words the local Scripps stations are going to get a really crappy lead-in.

H/T TVNewsCheck