NBC Today Show Host at Bottom of the Q Score Gage


The good news for Matt Lauer is that he doesn't have the lowest rated Q score of the NBC Today Show crew, but he's still near the bottom. 

The latest Q Scores are in on the most-liked and least-liked network morning show personalities.

TV Week writes that the Networks rely on Q Scores to gauge which television personalities are hitting it off with viewers, with the average Positive Q Score for a celebrity hovering at about 15, the report notes. The most-liked morning show personality is Robin Roberts of ABC’s “Good Morning America,” with a Positive Q Score of 29, the story reports.

But the least-liked morning personality may surprise some, given the focus that NBC’s Matt Lauer has drawn in the past year or so. While Lauer scores a low 7 on the Positive Q Score index, two morning personalities rank even lower than him, the story notes.

They are NBC’s Carson Daly, who earns a 6 Positive Q Score, and “Today” co-host Kathie Lee Gifford, who has the lowest of the bunch, with a 5 Positive Q Score, the piece reports.

Lauer’s score does represent a sharp decline from his earlier scores. He suffered after “Today” ousted co-host Ann Curry, with many viewers blaming him for her departure. Prior to Curry's ouster, Lauer scored in the mid-20s for Positive Q scores.

The report notes: "Robin Roberts, whose heroic cancer fight last year was a major focus of 'GMA,' has a Positive Q Score of 29 -- the best in the morning. No. 2 is her former colleague Sam Champion, who recently left 'GMA' for The Weather Channel. He has a 25 positivity score. Third on the list is another 'GMA'-er, Josh Elliott."

Other than people associated with "Good Morning America," the highest score went to “CBS This Morning” journalist Norah O’Donnell, with a 19. Al Roker and Willie Geist, who both scored 14, are the highest among the "Today" show group.