Piers Morgan’s ratings hit rock bottom this week.
On Tuesday, Morgan's 9PM show on CNN had its second worst result ever in the all important adults 25-43 news demographic. With a total audience of 270,000 watching, Piers Morgan Live drew a mere 50,000 viewers in the demo.
The only time the stumbling CNN show has fared that poorly since its January 17, 2011 launch was on May 15, 2012.
Then the show, then known as Piers Morgan Tonight, pulled in a just 39,000 viewers in the demo. In terms of overall viewers, February 18 was the ninth worst Morgan’s talk show has done. The all-time viewership low for Piers Morgan Live was on February 7 this year when just 235,000 tuned in.
Morgan’s cable news rivals The Kelly File on Fox News Channel and The Rachel Maddow Show on MSNBC did far better. The 9PM shows got 354,000 and 227,000 in the demo respectively and 2.068 million and 906,000 total viewers.
The deathwatch for Pier's at 9PM has just been kicked up another notch.