The app, developed by Jenni Hogan. makes it possible for news departments to get tweets on the air in a matter of seconds and gives the Anchor or Producer total control. It formats the tweet in your station's look and gets to air instantly.
If your station hasn't downloaded this app then you are missing out on a powerful tool to help you tell the story. Click here for the TVInteract website.
KYW the CBS O&O in Philly used the app a few times recently for breaking news.
Here is a clip for you: