HLN to Try and Become Social Media TV


HLN is going to try and do what most networks have not been able to do....get the younger people to watch TV.

The cable net plans to rebrand itself as a TV gathering place for the social-media generation.

The network says it will reformat its programming to curate news, trending topics and other viral content from all media platforms.

HLN executive vice president Albie Hecht says other networks may report on the conversation, but "HLN will be part of it."

The reformatting starts with the syndicated "RightThisMinute," a daily hour that spotlights emerging Web videos. It premiers Monday and will air at 10 p.m. Eastern time.

In other words it will be YouTube on TV.

The network says HLN's "social-media format" also will be integrated into existing programs including "Morning Express," ''News Now," ''Jane Velez-Mitchell," ''Nancy Grace" and "Dr. Drew on Call."