While CNN is floundering in the morning ratings and downright awful in prime time, CNN boss Jeff Zucker has made another hire.....for Weekends.
The network announced that Michael Smerconish will join CNN as host of a new weekly program that will air live on Saturday mornings from New York.
“We are thrilled to have Michael join CNN,” said Zucker. “At a time when the cable news landscape has become increasingly polarized, his independence and passion for reasoned dialogue makes him the perfect fit for CNN.”
Most recently, Smerconish was an MSNBC contributor and for the last four years served as guest-host for Hardball with Chris Matthews. He will continue hosting his radio show The Michael Smerconish Program on SiriusXM Radio and writing a weekly column for the Philadelphia Inquirer.
Said Smerconish, “I’ve long wanted to host a program of my own and I’m appreciative of Jeff Zucker for making that dream a reality. I think the type of content I seek to provide is perfectly suited for CNN’s non-ideological brand."
No word when Zucker will turn his attention to the time slots that really matter.