Dayton Station Sweeps Up

Cox owned WHIO in Dayton had another strong rating book.

Here is the internal memo that News Director Sean Dunster sent out to the staff:

From: "Dunster, Sean (CMG-Dayton)" 
Date: December 6, 2014 at 12:38:10 PM EST
To: !CMG-COH-Content-CMG Ohio 
Subject: November Wrap!

I’ve pasted some key highlights below from the November book.  CONGRATULATIONS!!

Thank you for all the hard work!

Sean Dunster | WHIO TV News Director

Ø  From 4:30 a.m. to 7:00 a.m. News Center 7 delivers an impressive 69 percent of the available local news viewers which is MORE THAN THREE TIMES the nearest competitor. WHIO-TV has 42,000 households watching, while the nearest competitor has 13,000. Plus, ratings grew +18% from November 2013.


Ø  News Center 7 at Noon grew three percent and remains one of the highest-rated newscasts in the country, delivering 81,000 households each day. 


Ø  From 5:00 p.m. to 6:30 p.m., News Center 7 delivers 73 percent of available news viewers, delivering 88,000 households. That’s 68,000 MORE than the nearest competitor. Plus it grew +2% from November 2013.


Ø  At 11:00 p.m., News Center 7 delivers 64 percent of available news viewers, delivering 68,000 households and exceeding the closest competitor by 47,000.