Split Decision in Austin

Two stations are claiming victory in Austin.

KVUE and KXAN both notched first-place wins.

Austin 360 writes that ABC affiliate KVUE is the region’s top choice for news mornings and at 10 p.m., while NBC affiliate KXAN ranked No. 1 middays and at 5 p.m. and 6 p.m., according to Nielsen data.

Stations in Austin and elsewhere across the country use ratings in November and three other “sweeps” months to set advertising rates.

Mornings have been an especially strong time period for all of Austin’s TV stations for several years now – and that trend continued in November. At 6 a.m., for example, newscasts airing on KEYE, KTBC, KVUE and KXAN combined to reach about 50 percent of Central Texas households watching TV at that hour.

No other local news time slot comes close to grabbing that much audience share in Austin.

KVUE once again came in first at 4:30 a.m., 5 a.m. and 6 a.m., but it was Fox-owned KTBC that reported some of the strongest year-over-year gains. Ratings for each installment of Fox 7’s five-and-a-half-hour morning show were up by double digits, including an 80 percent jump at 4:30 a.m., 63 percent at 5 a.m. and 47 percent at 6 a.m.