Scripps owned KNXV in Phoenix and KMGH in Denver have unvield new news sets that are just as functional as they are impressive.
Scripps used Devlin Design Group to build the new sets, wanting a design to WOW their respective audiences.
Devlin Design Group’s highest priority was to create a design that was a balance between style, concept, and storytelling function for two very different stations, in addition to finding ways to keep production costs in line with creative expectations and budget.
Team DDG’s solution was to reduce fabrication costs by providing each station with a strong design as the common base. Getting this design to look different in these very different looking markets was the challenge.
The first step was Team DDG’s brilliant use of programmable, color changing LED walls. Now the sets can have a completely different look, by just a quick color change.
“This set was built for our viewers—a groundbreaking, video-driven, working set that will allow our anchors and reporters to provide viewers and the community a clearer, bolder and more compelling newscast. It’s fantastic.” says KMGH News Director Jeff Harris
Down in Phoenix, KNXV GM Anita Helt is equally impressed with their new set. "The design is consistent with ABC15’s long tradition of setting the presentation standard in the Phoenix market with breaking news, big, bold weather coverage and quality investigations. It has given us the tools necessary to share great stories with our viewers,” Helt said.
Dan Devlin, owner of DDG design says it was a challenge to design the two sets, but it one that his team enjoyed and pulled off to rave reviews. "Occasionally, we’re asked to create designs that work in multiple markets that combine our knowledge of techniques and materials to produce high quality dazzling design in budget. We listened carefully to our partners at ABC15 and 7News to come up with a versatile and highly creative solution to each of their two design challenges,” Devlin said.
You can see more pictures of these cool sets, right here.