NBC's Today is willing to try just about anything to knock off ABC's Good Morning America. Today Show Weatherman Al Roker is even willing to give up sleep.
Next week Roker will try to set a new world record with a 34-hour unbroken weathercast.
NBC is dubbing the stunt as "Rokerthon" and if he makes it, he will shatter the current Guinness record of 24 hours.
The NY Daily News says that Roker will begin his stunt at 10 p.m. Wednesday and plans to finish at 8 a.m. Friday on the Today Show.
NBC will spread Roker's antics across multiple NBC shows during this time, including Thursday's "NBC Nightly News," and also be streamed online.
Not to be outdone, ABC's GMA will have Ginger Zee trying to break the record for the world's longest bubble bath. The network will show zee bathing on GMA and also streamed online.
But we can hope, can't we?