MSNBC isn't the only NBC property that is sucking wind in the ratings, check out its sister CNBC.
The Peacock's once bread and butter money driver, CNBC, is taking a big divot in the parent company’s bottom line.
Year to date, CNBC’s Business Day is down 15% in total viewers and down 10% in the demo - and they are also averaging their lowest rated year in the demo dating back to 1992 (and 1994 in total viewers). Not the best picture for the network that bills itself as being “First in Business Worldwide” – and a massive money loser for the parent company which can’t be going over well.
Also worth noting, if CNBC continues on this trajectory, they will bill their 6th consecutive year of declines in the ratings for Business Day.