When CNN hired former Ford Car Commercial Actor Mike Rowe, Jeff Zucker had hoped he was getting a top of the line model.
It appears Zucker might have drove off the lot in a 73 Pinto.
Rowe's CNN reality show "Somebody's Gotta Do It" has fallen 60 percent in the ratings since it's debut.
CNN was giddy when Rowe's first show pulled almost 350,00 viewers in the demo. But, the smiles quickly left their faces with Rowe's latest demo numbers of less that 150,000.
Most often when a show craters that fast in the ratings, it is quickly pulled from the schedule and never to be seen again. But, this is Jeff Zucker we are talking about.....so he renewed the failing show for another year.