NBC's New Credibility Problem

A trip to a local restaurant could have a huge impact on the career of NBC medical Correspondent Dr. Nancy Snyderman. 

Snyderman's quarantine against possible Ebola exposure ends this week but her troubles might just be beginning.

It was reported that Snyderman broke a voluntary quarantine by going to a local restaurant and combined with a curiously imprecise explanation, unleashed a furious response.

The AP reports that NBC must now decide whether Snyderman's credibility is too damaged for her to continue reporting on Ebola or other medical issues and, if so, for how long. The network would not comment.

Snyderman's "arrogance and dismissiveness" create a huge PR and credibility problem for NBC, said Kelly McBride, an expert on ethics for the journalism think tank the Poynter Institute.

"People are so freaked out about Ebola that the problem NBC has now is that whenever they put her on the air, some news consumers are going to see the woman who put others at risk, rather than the reporter and professional with great experience," McBride said.

McBride suggested that Snyderman "lay low" or take a leave of absence. Certainly she should not report on Ebola anymore for the network, she said.

Stay tuned.....