Expect to see a lot of Jimmy Fallon the next few weeks.
As NBC prepares to kick Jay Leno to the curb, they getting ready to start a full media blitz for his replacement.
The NY Daily News says that NBC plans to plaster this image of Jimmy Fallon and his new “Tonight” show logo on billboards, buses and in magazines across the nation over the next few weeks.
The “Saturday Night Live” alum takes over the show from Jay Leno after NBC’s Olympic telecast wraps up on Feb. 17.
NBC has invested millions in Fallon’s new gig, moving the show back to New York City for the first time since Johnny Carson shifted the prodution to Burbank 42 years ago.
The network has built Fallon a massive, high-tech studio at its Rockefeller Center headquarters in the same space where Carson and his predecessor, Jack Paar, hosted their versions of “Tonight.”