With the temperatures sinking to deadly lows not seen in years, one Boston station decided it had a better story.
WCVB covered the story straight out of the movie 'A Christmas Story'.
It seems a girl got her tongue stuck to a pole and WCVB thought it was a huge story.
They not only put it at the top of the newscast, the station sent out a breaking news alert about it.
After getting mocked to no end....the station sent out this Tweet:
But that didn't stop some of the Twitterverse from piling on.