If Jeff Zucker is going to shake up CNN's prime time like he promised, he better start now, before CNN doesn't have any viewers left.
With January wrapping up, it's about to go down as CNN's third lowest month on record among total viewers.
Its average daily haul managed to slip below even sister net HLN in the key news demographic of adults 25-54.
And it should be pointed out, this has been a month record cold temperatures across much of the county, giving viewers nothing more to do than watch TV.
How bad has it gotten for Zucker's CNN? Low rated CNBC is running repeats of ABC's Shark Tank a couple of times a week. Those reruns averaged 276,000 viewers in the advertiser-friendly adults 25-54. That was enough to make Shark Tank the No. 6 program across all of cable news for the month, topping everything on CNN.