This is why you want to silence your cellphone before you go on the air.
WTLV (Jacksonville) Reporter Roger Weeder was doing a live hit when his phone start ringing. What made it much worse was the phone was in his suit coat's top pocket, right next to the lav mic he was wearing.
As the phone started ringing, Weeder grabbed his chest like he was have a heart attack.
Let's cue up the video: