News Start Up Hits the Air in Mississippi


It's a big day for WXXV in South Mississippi. Tonight the station will launch a news product on the air.

Starting Tonight the station do a newscast  at 5:30 and 10 p.m. on NBC and at 9 p.m. on Fox.

"Everyone is very excited about the opportunity to bring another news product into the market so our consumers will have a choice," said Bobby Edwards, WXXV general manager. "We're not going to be perfect, but we're going to strive to be perfect every day."

Edwards said the news team is small, but ready to cover whatever pops up.

"We'll cover the local news wherever it takes us, but we aren't large enough to cover every story," he said. "We'll cover as much local news as physically possible."

For now, WXXV's news will broadcast only Monday through Friday, but Edwards has plans to build to weekend coverage.

Edwards said the station has top-of-the-line equipment, and viewers will see a virtual set behind the news desk, similar to that of ESPN, CNN and other major media outlets.

"We're going to be a little bit different from conventional local TV stations in that our technology is cutting edge," he said.

Edwards said the staff has been rehearsing for weeks and is ready to go. "There's some anxiety, but everyone is excited to do this," he said. "Everyone is bubbling with enthusiasm."

H/T Sun Herald