Mike Snyder left his longtime anchor gig at KXAS in Dallas in 2010. So what has the former anchor been up to?
He's been posting on the Internet using fake names.
Snyder, who started a PR company was caught using fake online personas to push his client’s agenda and damaged everyone connected with his work, especially himself.
A condo called Museum Tower was catching flack for casting an imposing glare on the Nasher Sculpture Center next door.
Snyder was hired to do some PR on behalf of Museum Tower, posted some very detailed comments on the topic on a Dallas Morning News website.
Snyder posted them as “Barry Schwarz ” of St. Louis and “Brandon Eley” of the Bronx.
Went one comment:
“Louvers won’t work, they reflect light too, and retrofitting on a 42 story building has never been tried and the makers say they would rip off in high winds prevalent in Dallas.”
The Dallas Morning News examined the Schwarz and Eley postings, says the Times, because they sounded an awful lot like the developers’ arguments. The reporters discovered that the true writer was Snyder. The newspaper posted its findings July 27, and Snyder resigned from the PR firm he founded, called Ropewalkers, a few days later.
He issued the following statement:
“While the comments I made contained accurate facts and data, I regret I was not always transparent in the posting of comments on news blogs by using my own name. I am sincerely sorry and apologize to those people whom I offended using a screen name.”
Hey...at least he didn't use the name "Carlos Danger."