While the media appears to live on every breath of The Royal Family, the general public could seem to care less.
CNN was so excited that they landed the first interview with Prince William since the birth of his son George.
The CNN PR people were ferociously sending out releases and text alerts about this "huge get" for the new morning show.
There seemed to be no doubt inside CNN, Prince William on the show would deliver some of the highest ratings since the show debuted.
So how did New Day fare with the Royal Prince?
They got their lowest ratings ever.
The Chris Cuomo and Kate Bolduan anchored show pulled in just 60,000 in the demo demo and 216,000 viewers overall.