It's the July book....and let's be honest it really doesn't count. But, you still have to give some props to spanish language network Univision.
Univision is about to finish the July book at No. 1 in both the 18-49 and 18-34 demographic groups, beating all of the English-language broadcast networks – a sweep first for the Spanish-language network.
During the book, Univision is delivering an average audience of nearly 3.6 million total viewers, 1.8 million Adults 18-49, 874,000 Adults 18-34, and 1.1 million Persons 12-34 in primetime. Those stats also put Univision in first place for the sweep among 12-34 year olds — with a 30 percent lead over nearest competitor, Fox. While fourth placed among viewers of all ages (ahead of Fox), Univision leaps to the top of the pack with 18-49-ers, who are the currency of most scripted entertainment programming ad sales.
In that age bracket, Univision will wrap the sweep 21 percent ahead of second place broadcaster, Fox.
“Finishing the February sweep as the No. 4 network, ahead of NBC, made a major impact. Wrapping up July – during a time when other networks are investing more than ever in summer programming – as the No. 1 network among both Adults 18-49 and 18-34 for the first time, is making history,” said Univision CEO Randy Falco who, before joining the Univision, spent 30 years at NBC.