Widening the Lead in Chicago


With the Chicago Blackhawks in the Stanley Cup Finals in June, NBC O&O WMAQ was catching up to longtime blowtorch WLS in the late news ratings. 

But now, in the July book, WLS has once again widened the lead. 

Halfway through the July ratings book, WMAQ had notched a 5.5 rating, compared to WLS's 7.7 rating. CBS-owned WBBM'ss late news is in third place at 10 p.m. with a 4.0 rating. 

The NBC O&O has begun to air more investigative pieces on its late local newscast in an attempt to attract more viewers.

But nothing seems to have worked as well — or a quickly — as the final rounds of the Stanley Cup playoffs last month. 

H/T Chicago Business Journal