Struggling Big Apple Station Names Senior EP


Ratings challenged WPIX in New York has has named Sharon van Zwieten Senior Executive Producer for PIX11 News.

In this newly created position, van Zwieten will oversee content for all PIX11 newscasts, on all platforms. 

van Zwieten has held executive positions in news and sports production, in program development and in journalism in both the US and Asia. She has also held executive level producer positions at CNN (including NewsNight with Aaron Brown, American Morning with Paula Zahn and Daybreak, which she created and launched,) ABC News (ABC News Live,) and CNBC Asia.

van Zwieten has also produced news locally in Chicago, Seattle and some other smaller markets.

“Sharon brings passion, an expert eye for content and a successful track record of news expansion to PIX11 and I’m certain she will be a valuable asset to our news organization,” said Mark Effron, Vice President/News Director, PIX11.

“PIX11 has a great legacy and we’re going to make sure what we do on a daily basis makes us deserving of that legacy going forward. I’m honored to be part of the team that is committed to bringing the highest quality local news to the biggest, most demanding audience in America,” said van Zwieten.

She joins the station on June 10.