It looks like ABC is about to throw in the towel on Katie Couric's daytime talker.
Fox News writes that from the co-host of NBC’s once unbeatable “Today Show” to an esteemed CBS Evening News anchor, Katie Couric was once America’s most trusted sweetheart for delivering the news. But could her freshman daytime ABC talk show, simply titled “Katie,” be her demise?
“While all television is going through a difficult time and programming is having a hard time finding its niche, Katie’s new talk show does not live up its expectations,” a source closely connected to the ABC show told FOX411’s Pop Tarts column. “Whatever constraints Katie experienced anchoring ‘Evening News’ [it is] certainly taking its toll, and her return to daytime has backfired.”
Others in the industry are even less kind.
“It’s an unmitigated disaster,” one seasoned studio executive said. “One of the biggest failures ever in syndication. Terrible ratings, no growth, shouldn’t be on the air. Where did it miss the mark? Let’s start with her, she is dreadfully boring. The show offers nothing new to the audience, nothing to say.”
When “Katie” launched in September 2012, and many expected that Couric would fill Oprah’s shoes as the ultimate talk show Queen, and although the show is number one in the ranks of first-year talk shows in terms of ratings, it has endured an erratic, overall underperformance. Nielsen Media Research reported that in mid-May Couric’s show averaged a 1.6 rating/5 share average in households, down 30 percent from the same time period last year.
In January, Disney-ABC Domestic Television officially renewed Couric’s syndicated talk show, which airs in stations spanning more than 95 percent of the country, for a second season through fall 2013.
A source closely connected to Couric insisted that the news woman is working closely with ABC and is still very much wanted by the network.
But as it stands, we’re told it is almost a certainty there will be no season three.
“They (staff) are desperately running around approaching talent and offering to train them to replace her as a new daytime talk show host,” revealed a source. “It’s a number one priority.”
Yet another insider is skeptical that Couric’s show will complete its second season.
“There is zero chance is goes to a third season,” noted another insider. “It might not even finish the second.”
H/T Fox News