Breaking the Bond with Breaking News

WDRB in Louisville is doing away with "breaking news"...because let's be honest, breaking news is rarely ever breaking and often times it's not even news.

While stations have basically broken the "breaking news" model, WDRB has decided to go the other way and never have breaking news on their air.

The station brags in a new promo they they won't "break news" anymore. Let's cue up the video: