WIVB the LIN station in Buffalo has named a new General Manager.
Rene LaSpina will take over the station that is suffering from a very low morale problem and sagging ratings.
LaSpina had been the GM at low rated, low morale WPTY in Memphis. WPTY has recently rebranded themselves and started over from scratch.
LaSpina did work across state from 2004-2009 at WTEN in Albany where the station went through huge turnover during her reign.
She replaces Chris Musial who was either fired or resigned, depending on who you ask.