CNN Boss Jeff Zucker took some swipes at both Fox News and MSNBC.
“Those two channels are covering political news. We’re covering politics and much more,” Jeff Zucker said of the two. “Our competition now is two political channels that have actually left most of the actual news coverage to the side,” he also said.
Zucker made the comments at this year’s D11 conference in Ranchos Palos Verdes.
“News is how you define it, we define it broadly as news and information. We’re expanding the audience that is watching CNN. In order to be successful, we need to bring new viewers,” he added stressing that elements of CNN programming have more in common now with Discovery and Nat Geo than FNC and MSNBC. “The key to us is to make CNN essential on whatever platform it is on,” Zucker noted. He added that his cable news rivals “do a good job” at what they cover.
“Protecting the brand is the key and one of the things I’ve been so warmed by is how strong and vibrant the CNN brand continues to be even when their ratings have not been what they used to be,” Zucker responded to a question from the audience about some of the less than hard news stories the network has covered since he took over. “I don’t think that hurt the CNN brand, he said of the network’s extensive coverage of the crippled Carnival Triumph cruise liner earlier this year. Zucker also was on the defensive about errors that CNN have made under his watch. “We made a mistake in Boston and we corrected it within 45 minutes of airing. The Boston Globe, who I think will probably win the Pulitzer Prize for their Boston coverage, didn’t correct for hours,” he said of the cable news network’s incorrect on-air assertion that an arrest had been made in the Boston Marathon bombing case.