In this Case a Tie is a Win

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Don't count the Today Show out just yet.

The NBC morning show tied No. 1 ABC's Good Morning America in the demos.

For the week of May 6-12, NBC's “Today” posted a 1.8 rating in the key demo A25-54 tying with GMA.

This was “Today’s” best delivery in the demo since February 13, 2013. Year-to-date, “Today” has narrowed the gap with GMA by 52% (51,000) versus the prior season-to-date average.

If used to be that the Today Show was so solidly at Number 1 that a tie with GMA would be a disaster. But, the time have changed and it this case, NBC is looking as the tie as a win.