Free Pub or Desperate Act?

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There is no doubt that the Today Show is doing anything they can to get their ratings back up. But, the latest stunt seems more like an act of desperation.​

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The Today Show is having popular morning radio show hosts in different markets give tours of their city.

It seems like a simple plan. Send the camera into town, have DJ's show off their city and then they'll talk about it on their morning show. It's like a free promo for Today on the hit radio station in town.​

But, more often than not the pieces are boring and the radio people that think they are funny, really aren't. ​

It's also a stunt that appears more like a last measure of desperation when you have the ride the coattails of morning DJ's to bump up your numbers.

​Here are the hosts from Chicago's 101.9FM The Mix hanging out with the Today Show cameras.