There is no doubt that the Today Show is doing anything they can to get their ratings back up. But, the latest stunt seems more like an act of desperation.
The Today Show is having popular morning radio show hosts in different markets give tours of their city.
It seems like a simple plan. Send the camera into town, have DJ's show off their city and then they'll talk about it on their morning show. It's like a free promo for Today on the hit radio station in town.
But, more often than not the pieces are boring and the radio people that think they are funny, really aren't.
It's also a stunt that appears more like a last measure of desperation when you have the ride the coattails of morning DJ's to bump up your numbers.
Here are the hosts from Chicago's 101.9FM The Mix hanging out with the Today Show cameras.