The New Republic takes a closer look at MSNBC's new show 'All In with Chris Hayes" and they have some advice for the host.
Basically they say don't try and beat Fox News's Bill O'Reilly at his own game, it's a game you can't win. They write that cable news should be either fun or informative, but the danger for the frequently substantive "All In" is falling somewhere in the middle.
And they end with this advice for MSNBC and it's All In host:
Hayes' ratings during his first week were solid but unspectacular; if he wants to succeed, he should stick to substance. Bill O'Reilly couldn't host a serious show if he tried, but he is a talented showman. Hayes isn't. He is quirky, seemingly polymathic, un-demagogic, and generally more serious than ironic. His show might become less worthy and fail, but there is a better option: sticking to subjects that clearly interest him. Perhaps there is an audience for high-mindedness—or at least an audience bigger than Ed Schultz’s. Hayes will never work as an entertainer, and thus his show might be the rare case of something that can only succeed by being serious. The show hasn't, uh, gone all in on that notion yet, but the more Hayes embraces his seriousness, the better he'll do. You don’t need Chris Hayes if all you want is a good time.