Comeback for WFAA in Dallas Ratings

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Winless a year ago in the four-week February "sweeps," WFAA8 took back the 10 p.m. top spots this time around while Fox4 logged the most overall victories. 

WFAA8 bested CBS11 by a bare handful of viewers overall while dominating the late night news among 25-to-54-year-olds, the main advertiser target audience for news programming. CBS11 had won both competitions in February 2012. The final numbers again had to be broken down to three decimal points to determine a total viewers champ in the late news race. And in other races as well. 

Fox4 swept the 6 a.m. competitions while adding 5 and 6 p.m. firsts in the 25-to-54 demographic. CBS11 kept its 6 p.m. crown in total viewers while WFAA8 had a second paper-thin win in the 5 p.m. total viewers race, this time over NBC5. 

The latest sweeps, with results helping to determine advertising rates, ran from Jan. 31st until Feb. 27th. Here are the complete results in the four major four-way competitions, with year-to-year audience gains or losses in parentheses. 

10 P.M. 

Total Viewers 
WFAA8 -- 207,627 (plus 18,630) 
CBS11 -- 205,769 (minus 25,228) 
Fox4 -- 108,288 (minus 13,646) 
NBC5 -- 98,788 (minus 47,533) 

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