After a rating book ends, FTVLive watches our email inbox fill up with press releases from stations claiming victory in the latest sweeps.
Each station combs through the numbers and then pulls out the good parts, places them in the washer and puts it on the spin cycle.
Out pops a press release claiming that their station is the best.
Here's a portion of three press releases we got from the stations in the Norfolk market. It appears that everyone is number one and no one lost.
Isn't life grand?