CNN's experiment of putting a sports show on the news network is not off to a very promising start.
"Unguarded" hosted by Rachel Nichols hit the air on October 25th and the ratings were not very good. Only 228,000 people watched the debut of the show.
So, we decided to check back for week 2 and see if the show improved in the ratings?
Nope...in fact in week 2 the Unguarded slide 54% to just 133,000 viewers.
How about the demos?
Not good. The 10:30-11 PM show had a very weak 41,000 viewers in the news demo which was down 55% since the first show.
Ouch! I hope CNN has some more whale shows in the can.