This November Sweeps, The Today Show took viewers up Matt and Al's Butt.
But, the Today Show has plans to go to other dark spaces.
NBC announced that the “Today” show nabbed the rights to broadcast the first-ever commercial spaceflight by next year.
Virgin Galactic head Sir Richard Branson and his adult children, Holly and Sam, will be aboard the SpaceShipTwo when it blasts off on its historic first, and NBC cameras will be in tow.
NBC’s Peacock Productions will launch its blanket coverage ahead of the launch on CNBC, MSNBC, NBCNews.com, Syfy, and The Weather Channel in the lead-up to a three-hour live broadcast on "Today" hosted by Matt Lauer and Savannah Guthrie.
"Without a doubt, Sir Richard and his children taking the first commercial flight into space, will go down in history as one of the most memorable events on television,” said Sharon Scott, president and general manager of Peacock Productions, in a release.
H/T NY Daily News