According to sources close to the situation, NBC News chief digital officer Vivian Schiller is currently the leading choice for Twitter’s Head of News position, which the company hopes to name soon.
AllThingsD reports that Twitter has been looking for an experienced newsperson to lead the company’s efforts in the news media space since earlier this year. That person would report to Twitter’s head of media Chloe Sladden, who also oversees Twitter’s TV, sports, music and politics verticals.
With the eventual appointment, Twitter aims to both legitimize itself as a serious news distribution tool, while also courting and cooperating with other longstanding news institutions.
Twitter’s ideal candidate is a sort of “elder statesman or woman” type, a seasoned news veteran that has both been around the news room and commands respect from the industry.
Schiller fits that profile. Before her current position at NBC Digital, she held senior positions at CNN, Discovery, NPR and the New York Times.