Sponsoring Breaking News

Congrats to Nexstar and their station WRIC in Richmond for having one of the most read stories in the history of FTVLive. 

On Friday, FTVLive told you FIRST and EXCLUSIVELY that WRIC has sold a sponsorship of "breaking news" to a law firm. 

Just when you think Nexstar could not get anymore shallow, their seem to drain just a little bit more water out of the pool. 

Here is the memo that was sent to the staff and obtained by FTVLive: 

Can you imagine when the sales manager walks into the News Director's office and says, "you’re not putting enough Breaking News reports in your newscast."

Does this now mean that the people over at Tronfeld West & Durrett are just hoping for a police involved shooting, or a kid drowning in a pool? 

What the hell? 

This is one of the worst ideas in a sea of awful ideas. 

Let's hope that WRIC and Nexstar can realize how bad this truely is and how it makes a black mark on the entire industry.