Wait! What?!

Check out this spot being run by Scripps owned KTNV in Las Vegas. 

KTNV's Tracia Kean asks viewers to join her in a "walk against hate." The station sponsored walk is  meant to, "say no to bigotry" and "yes to inclusion."

But, if you want to walk against hate....it's going to cost you. The station promo says it's $20 for adults and $10 for kids to walk. 

You know, because if you want to stand up to hate, you're going to have to pay a price.

And in this case....the price is $20 bucks.

Watch the head shaking promo below: