Sweeps = Time To Buy Viewers

In addition to being Groundhog Day, its the first day of Sweeps. You know what that means: 20-day long retirements, cameras following anchor cancer treatments, special series and maybe the worst of all, the pandering to and buying of viewers.

Let's start off with the Tribune station in Des Moines, WHO-TV. Some lucky viewers could win an iPad a day. We're not sure that's a big enough reason to sit through Des Moines newscasts.