It was only a matter of time before the suits in the sales department recognized the popularity of their news department's Facebook LIVE audience.
The first company to prostitute the service? Raycom. Watch as WMC-TV in Memphis turns over their Facebook page to pimp for Einstein Bagels. But be warned, it's 24 minutes of your life you'll never get back.
It's actually surprising Nexstar or Sinclair didn't come up with this, first.